We wanted to create a timepiece for open minded, successful, smart people always to be reminded to avoid investing energy into unimportant, irrelevant problems facing our everyday life.
Successful people tend to avoid time consuming unimportant hurdles – many live by the principles of Pareto; eighty percent of the results often come from twenty percent of the effort. So, beware to get your priorities right. The Pareto Principle is a powerful tool, knowing how to apply it, can leverage your business or studies or your entire life.
We set out to design a unique minimalistic watch to be an object of beauty and desire, at the same time providing high-end materials and design, in an affordable way.
Therefore, through balancing these elements, the principles of Pareto are preserved: delivering very high value for a fair price.